8 Hottest Ways to use Facebook Ads

8 Hottest Ways to use 

Facebook Ads

This is the first post of a series we will be starting about our exciting new training on how to use Facebook Ads and reach laser targeted audiences without breaking the bank.

Here we go!

First up the Who, What, When, Where, and Why!

Create an Audience:  Building an audience is central to success in the marketing world.  You probably know the basics about getting to know your audience and targeting your efforts to their interests.  If you can answer the Who, What, When, Where, and Why of your audience, then you are already making progress. However, Facebook offers a feature that can make your audience building efforts even more effective.  It’s called Page Likes. 

List Building:  According to New Research, ¾ of adults are members of at least one social media platform, and the far and away leader is Facebook.  However, the fact that they are on Facebook does not guarantee that they will see your content.  In fact, it is estimated that less than 15% of your fans actually see your content.

However, there is a way to change these stats, and that is through list building. Using custom tabs is also a great way to use Facebook to build your list. These tabs can be used to highlight a form, focus on your giveaway, or entitle a viewer to an incentive or discount.

How to Accomplish This with Facebook Ads: You can advertise the Facebook tab or tabs that you have created on your Facebook page.  If there is a promotion to go along with it, an ad on your page directing viewers to the tab containing the promotion will encourage them to complete the form.

Affiliate Marketing:  Affiliate Marketing is a great way to make money promoting others’ products or services.  And Facebook ads can be a great way to do that.  Basically, you promote and advertise the affiliate – or merchant’s – product, and then you receive a commission per click, action, or sale.

How to Accomplish This with Facebook Ads: Every time you create or post a Facebook ad, insert the affiliate URL.  And make it even more relevant by linking the viewer to the portion of the affiliate site that is relevant to the specific ad. We have tested Jvzoo and ClickBank products with no problem whatsoever.

Conclusion:

As you can see, using Facebook Ads effectively is vital to the ongoing success of your business.  We live in a social media age, and in order to connect with the people who will be most interested in your products and services, it is essential to make Facebook advertising a part of that connection.

With Custom Audiences, custom tabs, forms, and well-placed links, you can reach your current and future followers, increasing your traffic and broadening your audience. The more you target those ads to your audience, the most likely they are to click and take action. 

Facebook Ads have come to stay in the market forever.

A lot of money is invested in Facebook Advertising training, and all of it is for both of us. Let’s use it and reach our most precious business goals.

If you found this post interesting then please feel free to use the share buttons on the left.

To find out more just enter your details on the right and I will send you a free report with lots of useful information and tips on Facebook Ads and the power you can harness from them.

All the best and look out for my next post on using Facebook Ads to grow your business.

Have a great day!

Stephen Lee

Socialmediamarketingincome.com

5 Essential Steps to Success in Social Media Marketing

 Five Essential Steps to Success in Social Media Marketing

Social media accounts for 27 percent of all time spent online and has become a popular way for customers to discover and research brands, and for marketers to reach out to potential customers. 93 percent of marketers currently say they use social media for business, and in 2013 there was a surge in popularity of new networks like Pinterest, Vine, and Instagram. This year, expect more sites, specifically Google+, to gain additional traction and become a people’s daily lives. Before businesses jump into social media, here are the five essential steps to success in social media marketing.

1. Start with a Plan

1 in 4 small businesses have no strategy in place for social media marketing. If a business wants to be successful in driving sales and leads from social, they need to have a clear digital strategy that incorporates social media.

Each social network has different audience demographics, so businesses should strategically choose which outlets to utilize based on their target customers. Examples of demographic differences include:

• 67 percent of people online use Facebook, making it the top social network
• Facebook users are 60 percent female
• The average Twitter user is a 28-year-old woman
• Instagram users are most likely to be between 18 to 29
• Pinterest skews heavily female, with 80 percent of users being women
• Pinterest attracts women with more education and higher income

Think about your customer by outlining the personality types that are likely to purchase your product or service, including overall lifestyle, and add value for them online.

Once the appropriate social channels selected, take a look at what is working for competitors, and start to create a content calendar. This helps businesses organize, plan ahead and stick to a regular social content schedule.

2. Create Quality Content

Quality content engages audiences, is shared across multiple platforms, and garners more interest in a brand. It also makes a difference when it comes to SEO.

So what it quality content? It is:

• Informative
• Sharable
• Actionable
• Relevant to the target audience

Here is an example of quality social media content from Tic Tac.

 Here is another example from Oreo. These brands have embraced social media marketing as a way to both increase brand awareness and drive sales.

With content continuing its reign, it is important to remember that writing like a king not only takes a sense of humor, but also an authoritative knowledge of the subject, the audience, the medium and practice (and in the examples, a sense of humor). Marketers should not be afraid to experiment to see what works best for them, whether they are successes or failures.

3. Think Visually

“A picture is worth a thousand words,” but in social media, it may be worth more.

• According to Harvard, about 70 percent of all Facebook activities revolve around images
• On Facebook, 44 percent of users are more likely to interact with brands if they post pictures
• Professional-quality photos garnered 121 percent more Facebook shares and an average of 90.64 shares per post
• Vine, Pinterest, Tumblr and Instagram are more examples of how social media is trending toward images and videos

Marketers need to think ahead, with a creative strategy behind posts that incorporate the use of images.

 

Images also secure most space in the digital medium. Feed space is limited, but images take up the most space available, increasing visibility and decreasing the chances it is missed. This increases the visibility of a post, especially on mobile devices. Furthermore, studies show that people are more likely to remember the content of a post when it is accompanied with a striking image.

4. Be Active and Responsive

As customers and fans flock to a business’ social sites and post comments, they are going to expect the company to be social as well. Microsoft and Xbox support are two of many examples of businesses using Twitter for customer relations.

The Xbox Support feed is one of the most active and responsive brand feeds found online. It boasts an impressive 1.3 million tweets calls itself the most responsive brand on Twitter.

 

The Microsoft Support twitter feed responds to mentions in an average of just 42 minutes, which is lightning fast compared to traditional customer service outlets.

 

It is important to remember however that just responding is not enough. Automation has the ability to get brands in trouble because it can lead to inappropriate responses. For example, companies that respond to every mention with a boilerplate response could inadvertently promote negative attention or come off as uncaring. When it comes to public perception, this is a big issue because consumers demand to feel like they’re interacting with a human on social media, not an automated response.

5. Measure Metrics

There are hundreds of millions of interactions across social media sites every day. Even though the majority of businesses believe social media is important, 25 percent of them have no strategy in place for measurement. Businesses that spend time and money on social media want a return on their investment, and measuring metrics is one of the best ways to see if this is happening and what can be improved.

A few metrics that every business should keep track of are:

• Shares across all social sites
• Click-through-rates
• Conversion rates
• Traffic from social channels to their website (some businesses will even find activity from social sites they are not active on)

One goal of social media marketing is the same as any traditional marketing strategy, to increase sales. However, it is important to keep in mind that brand awareness is just as important. By keeping track of these metrics, businesses can use them to adjust tactics to increase efficiency and ROI, which is the bottom line for determining if any digital marketing strategy is effective.

http://www.jeffbullas.com/2014/02/10/5-essential-steps-to-success-in-social-media-marketing/

Social Media Marketing

Guide to Using Social Media for Marketing

Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

What is Social Media Marketing?

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes.

At WordStream, we’ve created this guide to provide you with the social media marketing training you need to better your business. We want to give small businesses on short budgets an alternative to hiring a social media marketing agency or paying for social media marketing services.

With our Social Media Marketing 101 Guide below, you can begin developing your own social media marketing expert plan.

Social Media Marketing for Small Businesses: Learn Social Media Marketing 101

This education guide gives a basic overview on how to use social media for marketing, serving as a social media marketing for dummies manual. Read to learn about how to reap the benefits of using social media in marketing.

Social Media and Marketing: Start With a Plan

Before you begin creating social media marketing campaigns, consider your business’ goals. Starting a social media marketing campaign without a plan in mind is like wandering through a forest without a map—you’ll only end up lost.

Create a social media marketing plan and brainstorm about your goals: what are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing?

Social Media for Marketing: Developing Your Goals

Social media marketing can help with a number of goals, such as:

• Website traffic
• Conversions
• Brand awareness
• Creating a brand identity and positive brand association
• Communication and interaction with key audiences

Only by establishing your goals can you measure your social media ROI.

Best Social Media Marketing Tips: Learn Marketing with Social Media

Here are some social media marketing tips to keep you on the right track across all your social media campaigns.

• Planning – As discussed previously, building a social media marketing plan is essential. Consider keyword research and brainstorm content ideas that will interest your target audience.
• Content is King — Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing images, videos, and infographics in addition to classic text-based content.
• Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’ core identity should stay consistent.
• Blog — Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.    
• Links — While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Linking to outside sources improves trust and reliability, and you may even get some links in return.
• Track Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research, where to get industry-related links, and other social media marketing insight. If your competitors are using a certain social media marketing technique that seems to be working for them, do the same thing, but do it better!
• Measure Success with Analytics —You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques, as well as determine which strategies are better off abandoned.  Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.

How to Use Social Media for Marketing: Know Your Platform

We’ve put together a brief overview on how to use social media for marketing according to each platform’s unique environment. Various social media marketing sites will require different techniques, so develop a unique strategy tailored for each platform.

Facebook

Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page.  You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.

Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.

Google+

Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.

You can also try hosting video conferences with Hangouts and experiment using the Hangout feature in some fun, creative ways. Some social media marketing ideas: if you're a salon, host a how-to session on how to braid your hair. If you own a local bookstore, try offering author video chats. If you're feeling adventerous, invite your +1s to your Google+ Community. Google+ Communities will allow you to listen into your fan's feedback and input, truly putting the social back into social media.

Pinterest

Pinterest is the latest in social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes.

Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique pinboards.

Twitter

Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.

Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed. Be sure to retweet when a customer has something nice to say about you, and don’t forget answer people’s questions when possible.  Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible

LinkedIn

LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals. 

Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established and earns trust.

YouTube

YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content!

Location-Based Social Media Tools

Social media platforms like Yelp, FourSquare, and Level Up are great for brick and mortar businesses looking to implement marketing social media. Register on these sites to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts. Remember, these visitors will have their phones in hand so they will have access to providing reviews which could hurt or significantly aid your users.

Reddit

Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community.

If you have content you believe the Reddit community (majority is young, geeky, liberal, and internet-obsessed) would enjoy, you could reap tremendous benefits and earn valuable traffic.

Using social media in marketing does more than improve site traffic and help businesses reach more customers; it provides a valuable venue for better understanding and learning from your target audiences. Hopefully this guide has helped you better understand how using social media for marketing  can improve your business.

http://www.wordstream.com/social-media-marketing

WHY YOUR BUSINESS NEEDS TO GET MOBILE

If you're a smartphone user, you're undoubtedly familiar with the pain of pinching and scrolling your way across full-size websites on your phone. Chances are you've also attempted to visit a website on a mobile device only to realize that it won't open because it was built with Flash and your phone doesn't support it.

Now imagine it's your potential customers pinching, scrolling and muddling their way through your website. If your website isn't optimized for mobile, it could have a greater impact on your bottom line than you realize. You may only have a few brief moments to capture customers’ attention while they ride the train or wait for a lunch date to arrive, and you won't have very long before they give up and move on if they can’t easily navigate your site. 

And let's face it – mobile is here to stay. With consistent year-over-year growth in smartphone adoption, 48% of all Canadian cell phone users owned smartphones as of 2012. Even more striking, in Canada 69% of all cell phone users age 18–34 now use smartphones, while tablet ownership quadrupled between 2011 and 2012.

Combine those stats with the knowledge that Canadians also consume more online content in the world than anyone else while coming second only to Americans in how much time they spend online every month, and the imperative becomes clear for you business: it's time for your web presence to get mobile-friendly. 

That said, here are a few tips to help you figure out how to best optimize your website for mobile.

Don't Think of Mobile as an Add-On

While it may seem like you can simply bolt a mobile strategy onto your existing website strategy, you should try to think about your business' mobile and desktop web experience more holistically. 

Start thinking about the content on your site beyond the web page – how can you better structure your web content from the get-go so it can be more easily repurposed on multiple platforms? How will you ensure that you deliver a consistent experience across mobile and desktop versions of your website, so the person searching for a product on your website using a laptop will be able to find that same product later on while using their phone at the bus stop?

By thinking about mobile as an integrated part of your overall website strategy (instead of an after-thought) you'll be much better equipped to serve your customers in mobile spaces now, and in the future on devices that don't even exist yet.

Understand that It's a Mad, Mad Mobile Device World

The tricky part about mobile is that it's a moving target – new platforms, screen resolutions, and devices seem to arrive on the scene every day. Realistically, you'll never be able to keep up with all of it, so you’re going to need to make a compromise between having your website work well on the broadest array of devices possible, and what makes the most sense for your budget and target audience.

Remember that pixel-perfection on every device is not the goal. However, by looking at your website analytics to determine what devices people most commonly use to access your site, surveying your customers and enlisting the help of a professional web designer or developer, you can make an informed decision about how to best optimize your website for mobile.

Get Past the Jargon

Don't worry – you don't have to be tech-savvy to understand your options for making your website more mobile-friendly. 

You essentially have two choices. The first is to have a web designer or developer build you a stand-alone mobile-optimized website (or websites as the case may be) that is completely separate from your existing website. The second is to have your site redesigned "responsively." A “responsive design” simply means that you have one website that will automatically refactor itself to different layouts based on the width of the visitor's browser. 

Alternatively, if you use a content management system such as WordPress you may be able to install plugins that will make your website more mobile-friendly with a few simple button clicks. There are trade-offs though – most of your branding will likely be lost if you use a canned mobile plugin, and the plugin may not be able to accommodate certain aspects of your website such as an online store area.

There are pros and cons for each approach – once again, a qualified web professional can help you make the best decision for your business.

In Closing

While it may be tempting to brush-off mobile as yet another thing to worry about, the reality is that your customers are already looking for you on their mobile devices. By making a small investment to get your website more mobile-friendly, you’ll be better equipped to meet your customers in those spaces, capture their attention, and convert that attention into a sale.

http://www.smallbusinessbc.ca/growing-a-business/why-your-business-needs-get-mobile

Digital Marketing Techniques That Will Be in Vogue in 2014

What’s in store in the digital marketing world of 2014? What will be trending in the New Year? Whatever it may be, now’s the time to start preparing your marketing plans for 2014. It’s time to foresee what will work better and what won’t, and include the essential things in your New Year marketing strategy. In this article we’ll examine some trends that must be taken into consideration for any digital marketing endeavor in 2014.

Content Marketing Will Get Bigger

‘Content marketing’ has almost become the catchphrase in today’s digital marketing sphere and come 2014; it’s predicted to only become bigger. Let’s see the figures for today.Social Media B2B claims that businesses that blog are getting 67 per cent more leads a month than those who don’t. A great content marketing campaign will still be the best way to stamp your authority and earn your customers’ trust. A good marketing strategy entails creating precious content on a large number of varied channels.

Marketing-to-Location

Almost all adults have their Smartphones close to them 24 hours a day and they are the ones who are being targeted in location-based marketing campaigns. This mobile device based technology, which is already being effectively used, will become a more popular next year as more and more people start using mobiles. Depending on their location, content marketers are using GPS technology to supply multi-media straight to persons using mobile devices. In 2014 this trend will flourish as businesses become more tech savvy. Marketing-to-location will become commonplace.

Social Media Will Diversify

Pinterest and Instagram have become popular too, like other giants of social media. It is a reflection how social media is diversifying and how it has become part of our daily life. Next year it will only get bigger as the number of visitors to social media sites will get bigger and bigger. In 2013, as many as 93% of marketers said that they used social media for their businesses and that figure is bound to be higher in the coming year. Therefore, in 2014 businesses will have to establish themselves on several social media networks to remain in touch with their customers to build their brands on these very popular sites. Also, LinkedIn and Facebook allow you to pay for ads on their sites. So, more marketers will use paid advertising on the social network. Apart from time, investing cash into these sites to enhance awareness of your brand, reach and social signals will be a good idea.

More Sharing

When you use the social media to share your content you will be rewarded by search engines like Bing and Google in your Search Engine Optimization effort. So persuade your friends, fans and followers to share with each other the content you provide them. The standard way to do this is via the ‘share’ button. But in future, try out some other methods to share like staging competitions on the basis of how much of your content is being shared; calculate and classify your shares and create outreach programs to stimulate momentum and awareness.

More Via Videos

On Vine, you have six seconds in which to display your product via a video. So, if your product is good, why not put it on the Vine? If a product or service works best on videos this site is great for you. Along with other sites where you can show videos, Vine is predicted to be widely used in the coming year. Snapchat and Instagram have also included options for video in their apps because of the growing demand. These small bits of content have become popular and brands use them in short bursts. Try them out before 2104 sets in and then you should be ready to take advantage of this video marketing technique.

More Pictures Will Tell Better Stories

The trend of using more pictures will continue and even grow. It has been proved by Pinterest & Instagram how powerful images can be and next year this will become more evident. Statistics claim that articles which have images get 94 per cent additional views and so pictures will help get greater attention. Images also give your site an SEO lift if you use appropriate ALT/Meta tags with every visual.

Simple, Direct Information

Messages will get simpler as the daily life of people becomes more hectic than it is now. Complex messages will go out of fashion and direct communications will be the order of the day. Simplicity and minimalism are already becoming the new custom in digital marketing. Google and Apple are already using simplistic website designs and ads.

Google+ and SlideShare Major Players

In 2014 B2B marketers will make more use of social media than they are doing now. They will use Google+ and SlideShare as regular tools for spreading content and social sharing. In 2013 B2B started to promote their content on social media and next year they will make extensive use of these networks.

Remarketing

Remarketing has become a popular way to convert web traffic. Normally, first visits by potential customers result in just 2 percent conversions and retargeting has become essential in the digital marketing process. Remarketing allows you to target customers who visited your site but did not convert. Here you can display your products/services on sites they will visit in the future. For the second time AdRoll has been rated one of the worlds fastest growing businesses. As this trend is expected to stay, try out the Remarketing technique before time runs out for you! Google Remarketing can be a great future marketing choice to build your brand in the world of internet marketing.

Go for 3D Printing

For businesses in the retail, real estate, military and fashion industries 3D printing will be a groundbreaking and hugely innovative way to attract customers. Design your products in plastic and let the 3D effect give them that larger-than-life appearance. It’s an entire new and large playing field for a wide range of industries which will also cut down costs and waste products. 3D can even be effectively used for trending, one-off products.

Summing Up...

In the fast-changing technological world that we live in, it's vital that business persons stay abreast of the latest trends and prepare for those that will be most effective in 2014, which is practically around the corner. In this article I have covered the major factors that must be considered and I hope they will be useful to you.

http://socialmediatoday.com/alan-smith/1918461/digital-marketing-techniques-for-2014

5 Surprising Social Media Statistics for 2013

There has been a lot of growth in social media websites lately. Many observers are following this growth quite keenly for various reasons. Some of them are looking to invest in companies. Others are looking to build a better brand awareness. In any case, here we present the five most surprising social media statistics from the year 2013.

 Mobile only users on Facebook

Of Facebook’s nearly one billion strong users, approximately 200 million are mobile only. In other words, nearly a fifth of Facebook’s user-base doesn’t own a PC. Therefore they are compelled to access their favorite website through their smartphones. This underlines the growing importance of smartphones and mobile devices in general. It also makes it clear that in order to attract a large smartphone based audience, a company needs to provide smart apps to its customers. Many vendors have emerged to fill this niche in the market. It is now possible for a company to have an app for each of the major platforms, such as Android, iOS, Blackberry and Windows Phone. Apps are essential for the phone-only population who don’t use a PC. In many cases, these apps provide a better user experience than websites.

YouTube is more popular than cable television

YouTube reaches more adults than any cable network. In the United States, the number of people who watch television has fallen behind the number of people who watch YouTube on a regular basis. This makes it clear that televised content is undergoing a decline, while on the other hand online consumption of video is on the rise. Many companies have taken advantage of this by releasing their marketing campaigns as videos on the internet first and on television later. This has shown to work in favour of many companies, which has been shown to be true on the InMotion review with online promotion costing less than television advertising.

 Some social media networks are more popular than others

Some social media networks have a more active user-base than others. Statistical research has revealed that more than 95 percent of Facebook users log into their account every day. The same number for Twitter is 60 percent and for LinkedIn is 30 percent. In order to cut costs, social media networks are now avoiding websites like LinkedIn, which have a very small reach in terms of market impact, because their users are not active when compared with Facebook or Twitter.

 Children on Facebook

Over  5 million Facebook users are under the age of ten. This is a stunningly large number, which shows that young children have easy access to social media. This is a new demographic that can be tapped by social media marketers. Companies can offer discounts and prizes that are directly targeted at a young demographic. Using social media in these cases can be more effective than other media such as television or radio. At a young age, brand loyalty is yet to be formed therefore it is the right time for marketers to target young children with their brands and promotions.

International users of Facebook

The number of Facebook users is nearly three times the population of the United States. This shows the extent of globalization that has occurred in the internet age. This also shows that companies can expand their reach and presence in international markets quite effectively by using social media. Today internet is easily accessible in most parts of the world. These new markets can be tapped by social media marketers who can directly reach out to their customers through the internet.

These statistics reveal emerging trends in the social media space. However, we are still in the early stages of growth in social media and one will only have to wait to witness the far-reaching impact of digital media on businesses and their marketing efforts.

http://socialmediatoday.com/docmarkting/1818611/five-surprising-social-media-statistics-2013